Magnetic Attention

Build a Magnetic Attention brand

I expose underground mechanics big brands use to capture your attention and make you buy anything they sell. DM "Magnetic Attention" for the playbook.

The Attention Heist Being good won't save a business nobody notices. While you wait for referrals, your next customer is discovering someone else. Learn how to get noticed, build influence and give people a reason to choose you. Start with the free 3 Ways to Command Attention guide. Join the waitlist for my private Accra session: 12 business owners, 5 December 2026. Get the free guide + join the waitlist

I've put $5,030.24 into ads that started 17,321 messaging conversations, built an agency with GHS 4M in sales, and trained 3,900+ people. The screenshots and stories are below.

Put attention to work for your business

Attention Hackers on Skool Build a following that wants what you sell. Win attention, build influence and create a micro-cult of customers around your business. Give people a reason to follow you, trust you and come back ready to buy. Join my Magnetic Attention community

Wanted Badly They ask the price. Then disappear. Find what your customer cares enough to pay for. Turn it into a message, five first posts and a 7-day sales test with the chapter workbooks and Demand Doctor AI companion. Build your first test with Wanted Badly

Never Write Another Boring Caption guide cover

Never Write a Boring Caption Again A good photo. A blank caption. Another day without posting. Pick from 60 fill-in-the-blank formulas, add your business details and post. Includes 50 hooks and 40 calls to action to help turn a passing glance into an enquiry. Get the caption guide

Grit Copy Field Manual Your best sales copy is hiding in your customer DMs. Turn their questions, objections and reviews into posts that make buyers ask "How much?" Get the field manual, AI writing and rewriting prompts, plus 100 before-and-after examples. Write your next post with Grit Copy

The work behind the playbooks

I'm Kwabena Okyire Appianing, a social media sales coach and agency owner. More than 3,900 people have been through my training.

I grew my agency from GHS 113 in my bank account and used the same sales strategy to pay off a GHS 200,000 bank loan. The bank acknowledged the settlement on 1 February 2023.

Bank letter acknowledging a GHS 200,000 loan settlement on 1 February 2023 — My GHS 200,000 loan settlement acknowledgement.

In September 2026, one 23-second video for a medspa client brought 37 bookings. Sixteen people attended and paid GHS 1,200 each: GHS 19,200 in sales that week.

One client video. 37 bookings.

The medspa client's pinned video: 543,000 views. The campaign brought 37 bookings and 16 paying visits.

That same month, my own content brought 7 new agency clients worth GHS 75,000 a month. This is the work behind the guides I share here.

201,236 Instagram views. 747,600 TikTok views.

September 2026 analytics: 201,236 Instagram views and 747.6K TikTok post views — My September 2026 analytics. The agency clients above came from that month's content.

What a client said after the first month

Ehlease Wigins of Arising Women Enterprise reports new leads, appointments and deposits in the first month — Ehlease Wigins, founder of Arising Women Enterprise, on new leads, appointments and deposits in the first month.

See the proof

Meta ads result showing $5,030.24 spent and 17,321 messaging conversations started — $5,030.24 spent, 2.8M+ reach and 17,321 messaging conversations started.

Agency sales dashboard showing GHS 4M in sales — GHS 4M in agency sales from conversation-led marketing.